FunnelKit Vs CartFlows: What’s Better in 2025?

Crafting high-converting sales funnels is a game-changer for WooCommerce store owners seeking to increase revenue significantly. Consequently, selecting the perfect WordPress funnel builder is pivotal for success. In this detailed showdown of FunnelKit vs CartFlows, we’ll dissect their features, pricing, and ideal scenarios to empower your decision-making. Whether you’re a startup or a seasoned eCommerce pro, this guide delivers actionable insights to pick the best sales funnel plugin for your store.

Snapshot: FunnelKit vs CartFlows

Before diving in, let’s compare the essentials of FunnelKit and CartFlows. This overview table highlights their core strengths, making it easier to grasp their differences at a glance.

Feature	FunnelKit	CartFlows
Free Version	Yes (core features)	Yes (basic functionality)
Active Installs	38k+ customers	Available in the Pro plan
Rating	5 stars (890+ reviews)	4.6 stars (420+ reviews)
Drag-and-Drop Builder	Yes	Yes
Templates	Versatile, highly customizable	Diverse, niche-specific library
One-Click Upsells	Yes, with smart rules	Yes, easy-to-configure
Order Bumps	Yes, behavior-driven	Yes, simple setup
A/B Testing	Built-in, in-depth	Available in Pro plan
Analytics	Rich, visual insights	Basic, small-business friendly
Automations	Native (FunnelKit Automations)	Requires external tools
Page Builder Support	Elementor, Divi, Gutenberg, Oxygen	Elementor, Beaver Builder, Gutenberg
Pricing (Starting)	$99.5/year (Basic)	$79/year (Starter)

Exploring FunnelKit

FunnelKit, crafted by XLPlugins, is a dynamic WooCommerce funnel builder designed to optimize every touchpoint of the buyer’s journey. Previously known as WooFunnels, it offers tools like AeroCheckout for sleek checkouts, Upstroke for smart upsells, and FunnelKit Automations for seamless marketing workflows. For instance, its intelligent rules engine lets you tailor offers based on customer actions, making it a powerhouse for complex eCommerce strategies.

FunnelKit’s Standout Features:

• AeroCheckout: Build responsive, conversion-optimized checkout pages.
• Upstroke: Deliver targeted upsells and downsells using dynamic logic.
• FunnelKit Automations: Execute email and SMS campaigns without external apps.
• Smart Rules: Personalize offers by product, customer profile, or purchase patterns.
• Analytics Hub: Gain deep insights with vibrant, data-rich dashboards.
• Integrations: Connects with Elementor, Divi, Gutenberg, Oxygen, and LMS tools like LearnDash.

Thus, FunnelKit is a top pick for businesses craving sophisticated funnel customization.

Discovering CartFlows

CartFlows, developed by Brainstorm Force and WPCrafter, is a beginner-friendly sales funnel plugin that streamlines WooCommerce funnel creation. Notably, its integration with the Astra theme drives its 200,000+ installs. For example, its expansive template library enables rapid funnel deployment, ideal for small businesses or those new to eCommerce.

CartFlows’ Core Features

• Template Library: Choose from diverse designs for landing, opt-in, checkout, and thank-you pages.
• Dynamic Offers: Add upsells, downsells, and order bumps triggered by user actions.
• Checkout Streamlining: Enhance WooCommerce checkouts for better conversions.
• A/B Testing: Optimize funnels with testing (Pro plan only).
• Integrations: Supports Elementor, Beaver Builder, Gutenberg, PayPal, and Stripe.
• Funnel Portability: Export and import funnels as JSON files for reuse.

As a result, CartFlows excels in simplicity and speed.

In-Depth Analysis: FunnelKit vs CartFlows

Let’s break down FunnelKit vs CartFlows across key dimensions to pinpoint the best choice for your needs.

1. Funnel Creation Experience

FunnelKit offers a drag-and-drop builder with six stages: opt-in, sales, checkout, upsell, downsell, and thank-you. Its smart rules, for instance, allow precise targeting, such as offering discounts to repeat buyers. Conversely, CartFlows provides a similar six-stage process but with simpler logic, prioritizing ease over depth. While CartFlows is faster to set up, FunnelKit’s flexibility shines for complex funnels.

Winner: FunnelKit for its customizable, intelligent builder.

2. Checkout Customization

FunnelKit’s AeroCheckout delivers modern, user-friendly checkouts with features like one-tap payments and address autofill. In contrast, CartFlows optimizes WooCommerce checkouts but lacks advanced options like global checkout replacements. Therefore, FunnelKit is superior for tailored checkout experiences.

Winner: FunnelKit for cutting-edge checkout tools.

3. Upsells and Order Bumps

FunnelKit’s one-click upsells, downsells, and order bumps leverage behavior-driven rules. For example, it can suggest accessories based on cart items. CartFlows offers similar features but with basic triggers, requiring manual setup for nuanced funnels. As a result, FunnelKit provides unmatched personalization.

Winner: FunnelKit for its smart, dynamic offers.

4. Analytics and Testing

FunnelKit’s vibrant dashboards and built-in A/B testing deliver actionable insights for optimization. However, CartFlows offers simpler analytics, with A/B testing restricted to its Pro plan, limiting its appeal for data-driven users. Consequently, FunnelKit excels for analytics enthusiasts.

Winner: FunnelKit for comprehensive data tools.

5. Integrations

FunnelKit seamlessly connects with Elementor, Divi, Gutenberg, Oxygen, and LMS platforms like LearnDash and TutorLMS. Meanwhile, CartFlows supports fewer builders (Elementor, Beaver Builder, Gutenberg) and only LearnDash for LMS. Thus, FunnelKit offers wider compatibility.

Winner: FunnelKit for versatile integrations.

6. Marketing Automations

FunnelKit’s native automations handle email, SMS, and cart recovery campaigns without external tools. For instance, it can re-engage abandoned carts with personalized emails. In contrast, CartFlows relies on plugins like ActiveCampaign, adding setup complexity. Therefore, FunnelKit delivers a smoother automation experience.

Winner: FunnelKit for its integrated automation suite.

7. Ease of Setup: FunnelKit vs CartFlows

For beginners, ease of setup is paramount. CartFlows excels with its intuitive interface and pre-built templates, enabling users to launch funnels in minutes. For example, a novice can deploy a checkout funnel using a single template with minimal configuration. In contrast, FunnelKit’s advanced features require a steeper learning curve, demanding more time for setup. Therefore, CartFlows is ideal for quick, hassle-free funnel creation.

Winner: CartFlows for its user-friendly setup.

8. Template Variety: FunnelKit vs CartFlows

A diverse template library accelerates funnel creation. CartFlows offers an extensive, industry-specific template collection, covering niches like fitness and retail. For instance, users can quickly customize pre-designed funnels for specific markets. Meanwhile, FunnelKit provides customizable templates but fewer niche-specific options. Consequently, CartFlows wins for its broader, ready-to-use template variety.

Winner: CartFlows for its diverse template library.

9. Learning Resources: FunnelKit vs CartFlows

Effective learning resources empower users. CartFlows provides comprehensive tutorials, webinars, and video guides, making it easy for beginners to master funnel building. For example, its YouTube channel offers step-by-step setup videos. Conversely, FunnelKit’s resources, while detailed, are less beginner-focused. Thus, CartFlows excels in accessible, user-friendly learning support.

Winner: CartFlows for its robust learning resources.

10. Community Support: FunnelKit vs CartFlows

A strong community enhances user experience. CartFlows boasts a vibrant community with active forums and Facebook groups, fostering peer support. For instance, users share templates and tips daily. Although FunnelKit has a growing community, it’s smaller and less active. Therefore, CartFlows leads for its dynamic, engaged user community.

Winner: CartFlows for its strong community support.

Pricing Breakdown: FunnelKit vs CartFlows

Cost is a critical factor when choosing a WordPress funnel builder. Here’s how FunnelKit vs CartFlows compares:

FunnelKit:

• Basic: $99.5/year (1 website, essential tools)- Great for newcomers aiming to enhance their checkout process.

• Plus: $179.5/year (2 websites, essential tools)- Excellent for business owners seeking to boost their average purchase amount.

• Professional: $249.5/year (2 sites, advanced analytics, A/B testing)- Perfect for business owners aiming to optimize profits through automation.

• Elite: $399.5/year (30 sites, unlimited funnels, priority support)- Ideal for dynamic companies aiming to achieve significant outcomes.

CartFlows:

• Starter: $99/year- Ideal for shops looking to enhance their checkout experience.

• Plus: $189/year (Use on 10 websites)- Perfect for shops aiming to boost their average purchase amount.

• Pro: $299/year (Use on 30 websites)- Ideal for shops aiming to increase their profits and automate their operations.

• Lifetime Deal: $999 for 30 sites with lifetime support & updates.

Although CartFlows is budget-friendly, FunnelKit’s automation suite can save costs by eliminating third-party tool subscriptions. For example, a store using FunnelKit avoids extra CRM expenses.

Winner: CartFlows for affordability, FunnelKit for long-term value.

Real-World Funnel Example

To clarify, consider a WooCommerce store selling skincare products:

• FunnelKit: Build an opt-in page offering a free skincare guide, a checkout with an order bump for a cleanser, and an upsell for a moisturizer based on skin type. Use FunnelKit Automations to send a follow-up email for abandoned carts.

• CartFlows: Create a landing page for the guide, a streamlined checkout, and an upsell for the moisturizer. Pair with FluentCRM for email follow-ups.

This example underscores FunnelKit’s automation advantage and CartFlows’ quick setup.

User Insights and Reliability

FunnelKit users rave about its automation and customization. For instance, a jewelry store owner reported a 20% sales lift using targeted upsells but noted rare glitches, quickly fixed by support. Conversely, CartFlows users love its reliability and ease. A pet store owner praised its template-driven setup for fast launches but wished for built-in automations. Thus, CartFlows offers stability, while FunnelKit excels in support and flexibility.

When to Pick FunnelKit

Choose FunnelKit if:

• You need seamless email and SMS automations.
• Your store demands tailored, data-driven funnels.
• You work with multiple page builders or LMS platforms.
• In-depth analytics and testing are essential.

For example, a fitness coaching platform could use FunnelKit to offer personalized course upsells.

When to Pick CartFlows

Opt for CartFlows if:

• You’re new to funnels and prioritize simplicity.
• Budget constraints favor a cost-effective WooCommerce funnel builder.
• You need ready-made templates for rapid deployment.
• You primarily use Elementor or Beaver Builder.

For instance, a local bakery could launch a funnel for custom cakes with CartFlows’ templates.

Conclusion: FunnelKit vs CartFlows

Ultimately, FunnelKit vs CartFlows hinges on your business needs. FunnelKit is the go-to for advanced users seeking integrated automations, rich analytics, and versatile integrations, ideal for scaling eCommerce ventures. However, CartFlows shines for beginners and small businesses, offering affordability, simplicity, and a robust template library. To choose the best sales funnel plugin, evaluate your technical expertise, budget, and growth goals.

Ready to supercharge your funnels?

FAQs

What is the main difference between FunnelKit vs CartFlows?

Essentially, FunnelKit offers advanced automations and customization, while CartFlows focuses on simplicity and affordability for beginners.

Can I use FunnelKit or CartFlows with Elementor?

Yes, both plugins integrate seamlessly with Elementor. Additionally, FunnelKit supports Divi and Oxygen, whereas CartFlows includes Beaver Builder.

Do FunnelKit and CartFlows offer free versions?

Indeed, both provide free versions. However, FunnelKit’s Lill includes more features in its free plan than CartFlows.

Which plugin is better for WooCommerce funnel building?

In the debate of FunnelKit vs CartFlows, FunnelKit excels for complex WooCommerce funnels due to its automation suite, while CartFlows is ideal for simple setups.

Is A/B testing available in both plugins?

Yes, FunnelKit offers built-in A/B testing. Conversely, CartFlows requires the Pro plan for this feature, limiting its free version.

How do their pricing models compare in FunnelKit vs CartFlows?

Can I use these plugins for non-eCommerce sites?

Absolutely, both plugins work for non-eCommerce sites like LMS platforms. For instance, FunnelKit supports LearnDash and TutorLMS, while CartFlows supports LearnDash.